To put it simply, I like being talked to like I'm an intelligent human being, generally because I regard myself as such. Thus, when Republicans, Democrats, and blue furry creatures from Alpha Centauri go on the news spouting emotion grabbing nonsense I am insulted and tune out.
Thus, I like Republicans like Ken Blackwell who are well-spoken, willing to engage facts, and able to have an actual discussion/debate on the issues. I may not agree with them, but I feel much better about the prospect of such people having a role in government when they aren't obsessed with blatant fiction (or completely unable to disperse one, what the heck Democrats?).